Index to John Kremer's Book Marketing Tip of the Week

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Choosing a Book Distributor

Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.
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Top 700 Indie Booksellers

Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.
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The Best Things in Life Are Free quotable book

More great quotes at

The Art of Living: Artists, Poets, Photographers, Architects, Designers, Cartoonists, Writers, Novelists, and Critics on Art and Life:

The Business of Life: Business people and others on life, business, careers, the workplace, economics, investments, jobs, money, and more:

How to Act: Advice on How to Live and Act from Actors, Models, Comedians, Directors, Producers, Playwrights, and Screenwriters:

The Big Bad Book of Blonde Jokes:

John Kremer's Book Marketing Tip of the Week

December 28, 2010

Advent of the Bathtub in America, Birthday of Motion Pictures,
Feast of the Holy Innocents, Day of Genius, National Chocolate Day, NCAA Birthday, National Quilter's Day, U.S. Test Tube Baby Birthday, Dry Cleaning Birthday


In this issue . . .
- Secret pages you will love
- Get paid to write short articles - be sure to read this
- Specialty retailers
- Tweets you can use
- An Author Success Story: Word of Mouth Sells Books
- More valuable online tools you can use to market your books

Secret pages you will love
Well, if you were not able to find the special new pages last week, you can look in either of the following two places on the home page of

* Under John's Blog in the top menu, click on the downward pointing white arrow and select the RSS Feed. The feed, when I update it, includes all the new pages I've added or updated recently.

* At the bottom of the page there is a more extensive index of the website. Click on the following link in the left column: Top 300 Magazines.

Note: The bottom index menu features links to the top contect on the website. With over 500 pages on the website, this menu takes you to all the key destinations on - and those pages, in turn, take you to additional related pages.

Now you have a better idea how to navigate through the update website. I hope this helps.

Of course, since the time I added the addresses of over 300 magazines, with editor names, phone numbers, emails, websites, and more info, I've also added two new resource pages:

* Author Showcase Websites: (including the 4 websites noted in the article below).

* Online Tools to Market Your Books: (showcasing websites and online tools to help you market your books, most taken from previous issues of this newsletter).

And, as noted last week, I updated the page on book clubs: (including editor names, where known, as well as book submission addresses and other contact info).

Get paid to write short articles
One of the largest Internet aggregators (IAC, owner of Pronto, CitySearch, College Humor, The Daily Beast,, etc.) has created a new website called The Writers Network ( This site is paying member authors $10 to $25 to write short articles for their Home & Garden Ideas website (

Sample article include: How to Grow Nursery Shrubs, How to Host a Luau Party, How to Throw a Golf Party, Cocktail Party Food Ideas, etc.

When I check them out they were paying $15 for a 100 calorie cupcake recipe, $12.50 for an apple streusel muffin recipe, $20 for a 3 bean salad recipe, $17.50 for most popular Christmas gifts for 2010, $20 for great ideas for 1st birthday cakes and $20 for 21st birthday cakes).

As a member writer, you claim the article and then write it. If they like it, they accept quickly and pay you right away. If you write home, garden, food, or related books, this is a great way to feature excerpts from your book. Note: you won't get a link back to your website. Currently about 50 authors write for the network. One author who join in December has already written and been paid for 4 articles.

IAC makes money by running Google ads on the Home & Garden Ideas website as well as featuring products for sale that relate to the article - for example, pruning shears for the nursery shrub article noted above.

Similar writing networks include AOL's Seed, Yahoo Contributor's Network, and Demand Media.

AOL's Seed: - Pays writers and photographers to create content for AOL websites (DailyFinance, Engadget, AOL Food,, AOL Home, AOL Health, Black Voices, Paw Nation, TripVine, Parent Dish, and many others: Payments are small, but exposure is great (again, no links to your website).

Demand Media: - They are looking for experienced, passionate, creative professionals (writers, filmmakers, bloggers) to join their community and lend their talent to their network of leading publishers. Their properties include eHow,, Answer Bag, (humor), Golf Link, and I looked all around their site, but could find nothing about how much they pay for content, but they are actively looking to add more writers, bloggers, and experts.

Once you are approved, writing for Demand Media is easy. First, claim titles you want to write by searching within categories or sites you are interested in. These titles are yours alone and you have seven days to submit the completed article. After review and fact checking by a copy editor, your article is approved for publish and payment is processed.

I'd be very cautions about signing a contract with them until they specify how much is paid. Their current Contributors Agreement states that they will pay you the amount set out in the Additional Terms AND then states that the agreement includes only what's in the contract. I couldn't find a link to the Additional Terms.

On one of their sub-websites, I saw a reference to earning $15 to $25 per hour.

Yahoo! Contributor Network: - Pays writers, photographers, and videographers to create content for Associated Content ( as well as the Yahoo! network of news, sports, finance, local, TV, movies, celebrity news (, and beauty/fashion ( Payments are small, but exposure is great (again, no links to your website).

Shauna Zamarripa, who writes on real estate, finance, social media, and marketing, has written 200 articles for the network, with an average of 800 views per article.

Specialty retailers
Here are some more great Chicago retail stores that carry books (as well as CDs, DVDs, etc.):

Chicago Architecture Foundation Shop, 224 S Michigan Avenue, Chicago, Illinois 60604; 312-922-3432, ext. 240; Fax: 312-922-0481. Web: Features books, CDs, and DVDs on architects, architecture, Chicago, and travel guides. Plus related gifts, clothing, home accents, toys, puzzles, etc.

Chicago Children's Museum Store, 700 E Grand Avenue, Chicago, Illinois 60611-3428; 312-527-4276; Fax: 312-527-9082. Email: Web: Features museum logo items as well as exhibit-related books, games, and toys. The museum serves 700,000 visitors each year.

DuSable Museum Store, DuSable Museum of African American History, 740 East 56th Place, Chicago, Illinois 60637; 773-947-0600, ext. 236; Fax: 773-947-0677. Web: Features books, prints, audio and video, gifts, apparel, calendar, jewelry, and more related to African American history. They also host book signings, lectures, workshops, and youth events.

Great Chicago Gifts, 65 E Palantine Road #115, Prospect Heights, Illinois 60070; 847-459-5782. Web: Features souvenirs, clothing, sports gifts, and local books.

Lizzadro Museum Shop, Laura McCall, Shop Manager, Lizzadro Museum of Lapidary Art, 220 Cottage Hill Avenue, Elmhurst, Illinois 60126; 630-833-1616; Fax: 630-833-1225. Email: Web: Features earth science, stone and gem-related books, jewelry, decorative accessories, gifts, rocks and minerals.

Marbles: The Brain Store, 55 E Grand Avenue, Chicago, Illinois 60611; 312-494-7769. Email: (for events) and (for book submissions). Web: Corporate Headquarters: 213 N Racine Avenue #201, Chicago, Illinois 60607. Brain-boosting games, books, and activities to improve memory, word skills, coordination, visual perception, creativity, and critical thinking. Also features workshops and seminars. They also have stores in Skokie, Lincoln Square (Chicago), Naperville, and Schaumburg. Also 3 stores in Minnesota: Mall of America, Rosedale Shopping Center, and Eden Prairie Shopping Center.

Shedd Aquarium Stores, John G. Shedd Aquarium, 1200 S Lake Shore Drive, Chicago, Illinois 60605; 312-939-2438. Email: Web: Features fish, marine mammals, nature, eco-friendly, gardening, regional, and children's books, apparel, toys, videos, gifts, and more. Also a few ocean-friendly cookbooks.

Tweets you can use
There are some great book marketing lessons and tips included within these short tweets.

=> New Year's Days in January:

=> Not sure why people are in awe of double rainbows. I've seen a triple rainbow in Taos, New Mexico. Now that's incredible.

=> Looking for a publisher for your first novel? Check out

=> 50 ways to tweet are now 154 ways to tweet:

=> Cool Book Trailer: Incredibly Easy to Duplicate for Any Book -

=> Just added 15 new free ebooks on book marketing and online marketing at

=> Merry Christmas - Stained Glass Windows -

=> Get paid to write for online websites:

=> The Future of Publishing: A Very Clever Video -

=> Some great online marketing tools (free) -

Follow more of John's tweets at

An Author Success Story: Word of Mouth Sells Books
Here is a success story from Jan Fishler, author of Searching for Jane, Finding Myself (An Adoption Memoir) -

Of the various marketing techniques I've tried, word-of-mouth has been the most successful. I didn’t set out to employ this particular technique, it just happened.

About three months before my book's publication date, I started telling friends that I was writing a book. Pretty soon, the ones I saw most frequently began asking me how it was going. This prompted a mini-buzz.

A month later, I sent an email to my family and close friends letting them know that my memoir was coming out in June. I didn't say what the memoir was about and of course, the curious wrote me back.

Over time I revealed the title, Searching for Jane, Finding Myself (An Adoption Memoir), and a few details... it's about how it felt to be adopted... why I searched... what I found.

Before the book was available online, I sent the manuscript to my most connected friends, asking them for feedback. About a month before the publication date, I posted the book cover on Facebook, and asked the friends who had previewed the book to comment about it. By the time the book was on my website, I'd created quite a buzz. Book sales that first month were far better than I ever expected.

My family members couldn't wait to find out what I'd said about them. My friends--especially people who knew me in high school (forty years ago)--became my biggest fans.

I've been actively marketing the book for the past four months. Initially, I thought my target market would be limited to people who have been touched by adoption, but I've discovered that the book has a much broader reach. Whenever anyone asks me what they can do to help me get the word out, I tell them to please recommend it to a friend.

-- Jan Fishler has joined the nationwide effort to create fair and compassionate adoption standards and is working to inspire the reform of antiquated state laws. For 20 years, Jan was a corporate scriptwriter, video producer, and a marketing and public relations consultant. She produced the DVD writing series, “The Path to Publication,” distributed by Films for the Humanities and Sciences, and is the co-author of a series of articles on post traumatic stress disorder published by VietNow National magazine.

Searching for Jane, Finding Myself is her first book. Order copies from Tin Cat Media at for $12.95.

More valuable online tools you can use to market your books
Here are a few online services and tools provided by Google and others. You can use these tools to create apps, track interests, monitor website traffic, and more.

Site to Phone: - A free service designed to send links and text from your desktop or laptop to your phone, the service doesn't require any personal details on sign up (not even your email address).

Snagsta: - Snagsta lets you create or search lists to discover things to do or enjoy. Some sample lists: Best chocolate shops in London, Winston Churchill quotes, 5 good and cheap restaurants in Paris. Think of the lists you could create to support your books, draw in visitors, or create a bibliography, work list, favorite websites, to-do list, step-by-step guide, etc.

John Kremer created a list of the 17 New Year's Days celebrated in January:

Alex Moore created a list of books about polar travel and exploration:

Rebeccah Rumph created a list of little things you can do to help control the climate crisis:

Jonathan Alexander created a list of good sites for ebooks:

Robert Scoble created a list of what to do if you're laid off in a recession (with 1121 views):

Leo Babauta created a list: Get Off Your Butt: 16 ways to get motivated when you're in a slump:

Note how you can put keywords into your title and the keywords also show up in the URL. Very powerful for showing up in search engines. You can add links to your website with each list item.

Sqworl: - Allows you to make a personalized homepage for yourself, take notes while comparing websites or web pages, create a step-by-step tutorial for other users ( You can bookmark links to a series of website or web page thumbnail previews and then comment on them, thus allowing you to create a tour, tutorial, or commentary - and then share them with others.

Quotable Books
The only way to gain something is to take a risk at something. I've been rejected for many jobs, many movies, but I don't take it as a failure. I just move on. - Sofia Vergara, actress

Previous: Secret pages you will love / Specialty retailers / Tweets you can use / You Are What You Read / Real Fast Book Marketing / Valuable online tools you can use to market your books


Next: 300 magazine editors and book reviewers / Food & Wine favorite cookbooks / Tweets you can use / upcoming seminars

Ten Million Eyeballs

John Kremer

Welcome to the Book Marketing Tip of the Week back issue archive. You'll find many tips and resources to help you sell more books.

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