Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.
Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.
More great quotes at http://www.quotablebooks.com
The Art of Living: Artists, Poets, Photographers, Architects, Designers, Cartoonists, Writers, Novelists, and Critics on Art and Life: http://amzn.to/ccAJh8
The Business of Life: Business people and others on life, business, careers, the workplace, economics, investments, jobs, money, and more: http://amzn.to/bXp3Pd
How to Act: Advice on How to Live and Act from Actors, Models, Comedians, Directors, Producers, Playwrights, and Screenwriters: http://bit.ly/bJnqvz
The Big Bad Book of Blonde Jokes: http://amzn.to/9hdFRr
In this issue . . .
- More than 300 magazine editors and book reviewers - updated!
- Food and Wine is looking for favorite cookbooks
- The Kremer 100 Program
- Tweets you can use
- Upcoming seminars . . .
More than 300 magazine editors and book reviewers - updated!
This newsletter is going to be short because the full content of this newsletter's great content can be found here: http://www.bookmarket.com/magazines.htm. On that page, you'll find links to general magazines as well as special-interest magazines covering food, travel, fiction, religion, health, business, and more. During the past three weeks, I've updated the addresses, editor names, contact info, etc. for more than 300 magazines.
Using that information, you should be able to get some great publicity. Don't just solicit a book review. Go for an interview. Submit an article. Let them know you are an expert who is happy to comment on stories they are writing - and that you are able to provide useful and interesting sound bites for their articles.
Don't contact these editors or reporters until you have a good story for them. Check out their websites to see the stories they are featuring now. Tell them how you can contribute something more to the stories they are currently pursuing. Show them, with short meaty news releases, that you have something interesting to say.
Don't focus on your book. Focus on how YOU can help them create useful and entertaining stories for their readers. If you focus on your book, you lose (unless you sincerely think your NEW book is worthy of being reviewed by targeted magazines).
I have offered these updated contacts to you at no cost. As long as you use these contacts responsibly and do not spam them, I will keep these web pages accessible to all. If I hear that authors are spamming these contacts, I will delete all the pages. I hope I am being clear here that these editors are a gold mine if you use them responsibly and send them information, articles, and interview ideas that they can use to help their readers.
Food and Wine is looking for favorite cookbooks
About two months ago, Food & Wine magazine asked their readers to submit their favorite cookbooks. In eight weeks, five readers responded. FIVE! Check it out here: http://www.foodandwine.com/fave-cookbooks. Note: It's now six people since I added my favorite cookbooks.
Now, if I were a cookbook author, I would have been aware of this request (because I would be subscribing or reading the top 10 food magazines). And, once I read this call for submissions, I would have had all my fans submitting their favorite cookbooks to this list, with a subtle nudge to including my cookbook as one of their faves. I would have tweeted about it. I would have added a number of posts on my Facebook page. I would have blogged about it. I would have helped Food & Wine create an incredible article based on the results of their call for submissions.
Where were the cookbook authors? Where were the food lovers? Six people responded. What a loss!
Are you a cookbook author? Will you do anything now? Will you act on this call for submissions? Will you mobilize your fans? And do it in a way that makes for a great article? It's not too late. But you do need to act soon.
In my list of magazines noted above, there are many other reader-generated content requests. I tried to include them where I noted the request for input.
Tweets you can use
There are some great book marketing lessons and tips included within these short tweets.
=> Looking for some good book printers? See http://bookmarket.com/101print.htm
=> If it don’t fit in a pigeonhole, maybe it ain’t a pigeon. - Don Addis - http://quotablebooks.com/pets.htm
=> How to write a 400-word article in 7 minutes or less - http://bit.ly/gAq2bz
=> The 10 Best Things You Can Do to Promote Your Books in 2011 - http://www.bookmarket.com/bookpromotion.htm - Book Marketing tips
=> Example of a Great End-of-the-Year 2010 Tie-In News Release - http://blog.bookmarket.com/2010/12/example-of-great-end-of-year-2010-tie.html
=> The price of greatness is responsibility. - Winston Churchill - from http://quotablebooks.com/politics.htm
Follow more of John's tweets at http://twitter.com/johnkremer
Only a mediocre writer is always at his best. - W. Somerset Maugham, novelist