Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.
Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.
More great quotes at http://www.quotablebooks.com
The Art of Living: Artists, Poets, Photographers, Architects, Designers, Cartoonists, Writers, Novelists, and Critics on Art and Life: http://amzn.to/ccAJh8
The Business of Life: Business people and others on life, business, careers, the workplace, economics, investments, jobs, money, and more: http://amzn.to/bXp3Pd
How to Act: Advice on How to Live and Act from Actors, Models, Comedians, Directors, Producers, Playwrights, and Screenwriters: http://bit.ly/bJnqvz
In this issue . . .
- Magazine websites generate views
- Book Marketing Q&A Teleseminar with John Kremer
- 5-Minute Marketing Tips
- specialty booksellers
- Tweets you can use
- mail order catalogs
Magazine websites generate views
In January 2011, People Magazine's People.com website became the first magazine site to generate over 1 billion page views in one month. Many other magazine websites also generate tons of views.
Note: If you want to break into a magazine, one of the best ways to start is to write for their website. Check out http://www.bookmarket.com/magazines.htm to locate the websites of the major magazines.
In my 15,000 Eyeballs program, I just wrote Lesson 6 (of ten lessons), where I outline a secret way to leverage the incredible traffic of magazine websites to help promote your book. You can find out more about my 15,000 Eyeballs Internet Marketing program at http://www.bookmarket.com/15000eyeballs.htm.
Book Marketing Q&A Teleseminar with John Kremer
To celebrate the 1,001 members of the Book Marketing Teleseminar series, I'm doing a special Book Marketing Q&A Guest Teleseminar on February 15th at 8:00 p.m. Eastern. As the author of 1001 Ways to Market Your Books, I volunteered to be the guest on this celebratory Q&A teleseminar.
To send in your questions and to sign up for this free teleseminar, go to http://www.AskYourMarketingQuestion.com. This is going to be a fun teleseminar answers to any questions you have.
5-Minute Marketing Tips
Here are a few more ways that you can make use of a spare five minutes anytime during your work day, leisure time, breaks, or standing-in-line times. There are some great ideas here. Be sure to read all of them.
=> Make a Happy New Year or Just Because phone call to influential people who helped you promote your book in the past year. It's a kind gesture that helps to build up and nurture current working relationships. - Ivy Julease, author of A Space Called Chastity
=> Go to nextdayflyers.com and order custom bookmarks. Include a picture of your book cover, one-line pitch, website, and where to buy the book. Then put one in every book you sell and pass them out instead of business cards. Bookmarks are much more useful, and for about $25 for 100, they’re definitely worth the investment. - Judith Marshall, JudithMarshall.net
=> Always have a stash of your books with you. When I'm in a park or a place moms gather, I start up a conversation with them about parenting, then offer an autographed copy of The Birth to Five Book. When they know I'm approachable, knowledgeable, and care, they're usually eager to buy a book on the spot. - Brenda Nixon, author, The Birth to Five Book
=> Always travel with a stash of your books. On vacation, we stopped briefly in a small-town pharmacy. Strolling around the store, I noticed a book rack. I asked to speak to the person who orders titles, introduced myself and my book. I offered to autograph and sell them for the same discount they receive from their distributor. The pharmacy bought 10 copies on the spot. - Brenda Nixon, author, The Birth to Five Book
=> Write a thank you note on a postcard which features your book on the other side. - Sharon Nash, SharonLNash.com
=> Add your website address to your email signature. - Sharon Nash
=> List your book signings with BookTour.com. They offer a great service called EventMinion that extracts your book event info from a Word file for $1 per event. Amazing service. - Dianne de Las Casas, StoryConnection.net
=> Use a web calendar such as Google Calendar and sync it with all your portals: PC, phone, iPad, website, etc. List your appointments once and save time. - Dianne de Las Casas
=> Use an app like WorldCard Mobile on your smart phone to scan business cards instantly. Spend less time entering contacts. - Dianne de Las Casas
=> If you hand-sell your books (at conferences and such), look into Square, a tiny device that allows you to swipe credit cards and take payment. It plugs into the headphone jack of your smart phone. Taking credit cards increases your sales potential. Details: http://www.squareup.com. - Dianne de Las Casas
=> Take advantage of the Rule of 30 in social networking. 30 posts in 30 days read by 30 people exposes you, your book, or your ideas to 900 people you wouldn't have met! - Bright Lights Marketing
=> Contact a local newspaper, publication, radio show, or TV show. Many of us forget to promote our new books to the city we were born in, the city we were raised in, our current hometown, and all the locations where we have lived in between. I even wised up and sent my elementary schools, high schools, and colleges notices of my new book. Each press release or email can be tailored to appeal to that certain locale that you have a connection with - for example: "Sacramento Native's New Memoir Describes His Ordeal as a Tourist Trapped in the Superdome during Hurricane Katrina." - Paul Harris, DiaryFromTheDome.net
=> Email an online reviewer and thank them for reviewing your book, regardless of how positive or negative their comments are. Many Amazon users have an email address associated with their profile, which makes this easy. By taking a moment to personally thank a reviewer for providing honest feedback, you foster relationships and develop a reputation for valuing the opinions of your readers. - Jeff Edwards, NavyThriller.com
Alert - I'm developing a book of 5-Minute Marketing Tips. I'd love to hear from you on 5-minute actions you've taken that helped you sell books, set up a media booking, connect with a blogger, get a great testimonial, etc. Email me with your stories and 5-minute tips at email@example.com. I'll share some of the best tips and stories in future issues of this newsletter.
Here are a few more specialty retailers who sell books, CDs, DVDs, etc.
ECHO Gift Shop, Echo Lake Aquarium and Science Center, One College Street, Burlington, Vermont 05401; 802-864-1848; Fax: 802-864-6832. Web: http://www.echovermont.org. Features toys, puzzles, games, books, and gifts: Vermont, children, science, nature, maritime.
Vermont Institute of Natural Science Nature Shop, Mike Vermeulen, Store Manager, 6565 Woodstock Road, Rte. 4, P.O. Box 1281, Quechee, Vermont 05059; 802-359-5001, ext. 201. Email: firstname.lastname@example.org. Web: http://www.vinsweb.org. Features books on Vermont, birds, bugs, hiking, and nature.
Wider Than the Sky, 158 Main Street, Newport, Vermont 05855; 802-334-2322; Fax: 802-334-2261. Email: email@example.com and firstname.lastname@example.org. Web: http://www.widerthanthesky.com. Children's books, games, puzzles, and toys.
Tweets you can use
There are some great book marketing lessons and tips included within these short tweets.
=> Looking for a print on demand printer or publisher? Go to http://bookmarket.com/ondemand.htm
=> 3 Secrets to Getting Booked as a Guest on Top National TV Shows - Free teleseminar on Thursday - http://bit.ly/hifmsd
=> If age imparted wisdom, there wouldn't be any old fools. - Claudia Young - http://quotablebooks.com
=> Amazon now selling more Kindle ebooks every month than paperback books and 3 times more than hardcovers.
=> RT @GuyKawasaki How to Keep a Conversation Going: http://www.dumblittleman.com/2011/01/how-to-keep-conversation-going.html
=> Join the 6,387 other book authors and book publishers on http://thebookmarketingnetwork.com #bm #bookmarketing
=> Interested in finding a good book printer? Check out http://www.bookmarket.com/101print.htm
=> Magazine Websites Generate Views: http://blog.bookmarket.com/2011/02/looking-for-eyeballs-magazine-websites.html
Follow more of John's tweets at http://twitter.com/johnkremer
Author success story . . .
Here is another author success story that might inspired you to do more in marketing your books:
The most successful thing I have done to promote my book is to send out announcements to some of my former patients informing them that I had written a book about diabetes and for them to please let their friends who have diabetes know about my book. I did not specifically ask my patients to buy the book but only to encourage their appropriate friends. I figured my former patients would buy my book if I made them know it was available. As it turns out about a quarter of them did.
In explaining the pathophysiology of type 2 diabetes, I use terms everyday people can understand such as rusty hinges and the UPS guy, WD-40 and sandpaper. When people leave my classes, they finally understand what is wrong with them, what is going on in their body. They frequently tell me that this is the first time they've had it explained to them where they could understand it.
- Milt Bedingfield, author of Prescription for Type 2 Diabetes: Exercise (http://www.TheExerciseDiabetesLink.com)
Mail order catalogs
Here are a few mail order catalogs who sell books, CDs, DVDs, etc. Note: I am slowly updating my database of mail order catalogs that sell books. I'm sharing some of the catalogs here in the newsletter.
Back in the Saddle, Merchandise Director, 2 Bits Trail, P O Box 3336, Chelmsford MA 01824-0936; 877-756-5068. Email: email@example.com. Web: http://www.backinthesaddle.com. Features gifts, apparel, and supplies for horse enthusiasts. Books in the spring 2005 catalog: Conversations with Horse, Cardenas Horses & Home, Anyone Can Draw Horses!, If I Had a Horse, Learning the Language. Also a number of horse calendars. Their January 2011 catalog featured Anyone Can Draw Horses, Cloud: Challenge of the Stallions, Cloud's Legacy, Dancing with Horses DVD, Horse Camp CD game, I Love Horses PC game, Cloud: Wild Stallion of the Rockies DVD, and Cloud: Challenge of the Stallions DVD.
Connecting Threads, Melissa Burt, Director, Crafts Americana Group, 13118 NE 4th Street, Vancouver WA 98684; 360-260-8900; Fax: 360-260-8877. Web: http://www.connectingthreads.com. Karen Johnson, Vice President. Catalog features at least 100 books on quilting and sewing.
Utrecht Art Supplies, 6 Corporate Drive, Cranbury NJ 08512-3616; 609-409-8001; Fax: 609-409-8002; 800-223-9132. Web: http://www.utrecht.com. Since 1949. Features oil and acrylic paints, canvas, art and drafting supplies. 29 retail stores. Their January 2011 catalog featured several books: The Language of a Work of Art and Human Anatomy for Artists. Their website has more painting instruction books and coffee-table books on painting
Young Explorers, Merchandise Director, P O Box 3338, Chelmsford MA 01824-0938; 877-756-5058; Fax: 800-866-3235. Email: firstname.lastname@example.org. Web: http://www.youngexplorers.com. Features creative educational products: games, toys, books, etc. They look for toys and books that are educationally sound as well as entertaining. Also science kits. Their fall 1998 catalog featured the following books: Body Science, The Very Hungry Caterpillar, My Good Manners, My First Book of Time, Hot Dots Brainboosters, The Weather Tracker's Handbook, The Great History Search, Telescope Power, science experiment books by Janice VanCleave, and others. Books in the holiday 2010 catalog: The Elf on the Shelf, The Encyclopedia of Immaturity, The Big Book of Brain Games, Oh Yuck!
Encyclopedia of Mental Imagery
Dr. Marvin Berenson is developing an Encyclopedia of Mental Imagery. He is calling upon all interested readers to contribute ideas and imagery exercises to his new ebook, The Power of Mental Imagery, that will be updated frequently to include the new material. His ebook is currently available at no cost on his website, http://www.DrMarvinBerenson.com. No sign-in is required to download the ebook. Just a simple click.
It's a great idea, much like my current 5-Minute Marketing Tips described above. When he first described the project to me, he called it a Wikipedia of Mental Imagery. Personally, I think that's the way he should go: Make it an online wiki site open to anyone who wants to add ideas and exercises. There are plenty of wiki services and sites he could use to implement this idea. You can find them at http://www.bookmarket.com/knowledge.htm (toward the bottom of that long page).
Come to think of it, I might do the same with my 5-Minute project. When I have time. Of course, I could use my spare five minutes over the next few months to set up the wiki and get it started.
Such an interactive site can be a great way to generate a lot of traffic, where you (as the founder of the wiki) can also alert visitors to your other websites, especially your sales sites. Hint: I discuss this strategy in much greater detail in my Ten Million Eyeballs course: http://www.tenmillioneyeballs.com.
Inside me I've got: world peace, 2 rainbows, light from 4 stars, green stuff, milk, some dog hair, and a raisin. — Gwen Gardner, founder, Simply Chickie clothing
Next: Emily Dickinson, Robert Frost, Aleksandr Solzhenitsyn, and John Kremer / 5-Minute Marketing Tips / Q&A: Why follow-up is so important / Tweets you can use / mail order catalogs / Secrets of the Book Publicity SuperStars