Index to John Kremer's Book Marketing Tip of the Week

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Choosing a Book Distributor

Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.

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Top 700 Indie Booksellers

Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.

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The Best Things in Life Are Free quotable book

More great quotes at

The Art of Living: Artists, Poets, Photographers, Architects, Designers, Cartoonists, Writers, Novelists, and Critics on Art and Life:

The Business of Life: Business people and others on life, business, careers, the workplace, economics, investments, jobs, money, and more:

How to Act: Advice on How to Live and Act from Actors, Models, Comedians, Directors, Producers, Playwrights, and Screenwriters:

John Kremer's Book Marketing Tip of the Week

February 14, 2011

Valentine's Day, Beginner's Luck Day, Bird Refuge Day, Daredevil Day, National Condom Day, Great Emancipator Day, National Smooch Day, Read to Your Child Day, Senior Drivers Day, Telephone Birthday


In this issue . . .
- Emily Dickinson, Robert Frost, Aleksandr Solzhenitsyn, and John Kremer
- 5-Minute Marketing Tips
- Q&A - Why follow-up is so important
- Tweets you can use
- mail order catalogs

You can ask me questions in a live teleseminar on Tuesday, February 15th. Sign up here to ask your question and get the details on this free Q&A teleseminar:

Emily Dickinson, Robert Frost, Aleksandr Solzhenitsyn, and John Kremer
A few days ago, one of my Google alerts (for my name: John Kremer) sent me to Yahoo Answers where I discovered a student wanting some answers for an English test. Here are two of the questions from that test:

Which poem utilizes the poetic devices of imagery and rhythm?
A) John Kremer’s “Waterfall”
B) Emily Dickinson’s “Heart! We will forget him!”
C) Robert Frost’s “The Road Not Taken”
D) Aleksandr Solzhenitsyn’s “A Storm in the Mountains”

Which poem utilizes the poetic devices of repetition and rhythm?
A) Robert Frost’s “The Road Not Taken”
B) Aleksandr Solzhenitsyn’s “A Storm in the Mountains”
C) John Kremer’s “Waterfall”
D) Emily Dickinson’s “Heart! We will forget him!”

Now, that's some incredible company to be associated with. Me, Emily Dickinson, Robert Frost, and Aleksandr Solzhenitsyn.

You can read my "Waterfall" poem at

5-Minute Marketing Tips
Here are a few more ways that you can make use of a spare five minutes anytime during your work day, leisure time, breaks, or standing-in-line times. There are some great ideas here. Be sure to read all of them.

=> Look up bookstores or libraries in towns you will be passing through and send them an email saying that you'll be in the area, if they'd like you to do an event. If you have a pre-written email about your book, it takes less than five minutes. Many of my most successful book talks for The Wisdom to Know the Difference were in smallish towns that don't get many authors. One was a town I was literally driving through to get to a bigger city, but the small town interviewed me on the radio and I had 35 people show up to my event, many of whom bought books. Another moderate sized city featured me in the newspaper, and I got a bigger bookstore crowd than in many larger cities. - Eileen Flanagan,

=> Break big projects into small tasks that you can do when you have five minutes. For example, if you want media for your upcoming bookstore appearance, spend five minutes today reading the region's local paper online to see what reporters might be most interested in your book event. Tomorrow spend five minutes scanning the local radio programming. The next day, send emails to the reporter and radio host who are your top targets. The next day search for local Twitter event lists, etc. If you wait until you have a whole day to research media, you will probably miss your window for reaching them, but if you find one potential contact per day, you're likely to make a connection that will pay off. - Eileen Flanagan

=> I film middle school students (with parents’ signed permission) giving 30-second book reviews of my titles, then post them on Youtube. This excites the kids to tell their friends/families about my books and provides me with easily-accessible free public exposure. - Kayleen Reusser,

=> I post a chapter of my books on my website with my editor’s permission, along with photos from the book. This gives viewers a chance to see the book's content and quality of my work. - Kayleen Reusser

Alert - I'm writing a short book of 5-Minute Marketing Tips. I'd love to hear from you on 5-minute actions you've taken that helped you sell books, set up a media booking, connect with a blogger, get a great testimonial, etc. Email me with your stories and 5-minute tips at I'll share some of the best tips and stories in future issues of this newsletter.

Q&A - Why follow-up is so important
Question: I have done a lot to market my book, include small newspaper ads (paper and website), flyers to my webpage, and all direct readers to buy from The book is available at many online stores including outside the USA. However, my book publisher claims no sales! At this point I only sell a few copies to people I know and meet. I get very good verbal reviews from them but none have taken the opportunity to put the review online. I am so discouraged to pay $100 to $200 to further promote my book. I feel that whatever I do, I end up with no royalties.

John's Answer: Your publisher isn't lying to you. You probably haven't made any sales.

You haven't done a lot to market your book. The small newspaper ads obviously aren't working, so stop them. Your website is ranked over 11 million on Alexa so you don't have any visitors to your website (plus your website really doesn't sell your book). The flyers (wherever you are putting them up or handing them out) aren't working. From what you wrote me, that's all you've done.

Short and sweet - Get out and speak in your local area: Rotary, Lions, JCs, libraries, bookstores. Set up some talks and speak. Sell books after your talk. Give people a reason they need your book. Tell them horror stories. Build up the need. Create the desire to buy your book. Get feedback on your talks. Ask people directly why they chose to buy your book - or, more important, why they chose NOT to buy your book.

And, finally, ask them for the testimonial or online review. You need to get word of mouth going.

Question: I have sent review copies to Oprah and CNN; however, they never even acknowledge receiving my book. How can I get the media's attention? I am sincerely confident that readers will benefit tremendously. They keep talking about the illness on TV, but they ignore my book which is so relevant to what they talk about.

John's Answer: No media will acknowledge your review copies. They simply don't have the staff or time to acknowledge review copies.

They haven't ignored you. My bet is that you've ignored them. Did you make any follow-up phone calls? Have you sent any follow-up emails? Did you write any follow-up letters? Did you include a reason why they should interview you - how you can help their viewers? And did you do it in the context of how they cover issues?

I guarantee you that sending a book is never enough - unless you are a celebrity. You have to follow up, often over and over again. Pitch a new story angle. Give them a reason to interview you. Tie into current news stories. Come back with another story idea.

You can ask me questions in a live teleseminar on Tuesday, February 15th. Sign up here to ask your question and get the details on this free Q&A teleseminar:

Tweets you can use
There are some great book marketing lessons and tips included within these short tweets.

=> Looking for magazines to review your literary novel? Check out #bookpublicity

=> 154 Ways to Tweet - what to tweet, how to tweet -

=> For Valentine's Day (and beyond) - 30 Ways to Help a Book Author You Love - Share with your friends -

=> Self-Publishing Hall of Fame:

=> How to run a Kickstarter fund-raising project for your book:

=> Let Your People Know: Book Marketing tip:

=> Magazine editors: - Complete contact info.

Follow more of John's tweets at

Author success story: A small beginning . . .
Here is another author success story that might inspired you to do more in marketing your books:

I’m at the early stages of marketing my book, Training Dana to Selling Success, so my success story is a humble one. I’m also new at social media marketing. I only opened my Twitter account for my book at the beginning of this year. “0” followers is what I kept staring at on my Twitter page for weeks until someone told me, “If you want followers, start to follow others.” So I did. I Googled other authors who wrote on the same subject matter as my book and started to follow them. In one week I picked up 21 followers. I will continue to Tweet and hopefully see those current and future followers, turn into buyers soon. - Scott Moody,

John's Comments: Well, that's a start. Very small start, but a beginning. Now you need to create more relationships with other people on Twitter and Facebook. Even more important, you need to create relationships with other websites that focus on sales.

Mail order catalogs
Here are a few mail order catalogs who sell books, CDs, DVDs, etc. Note: I am slowly updating my database of mail order catalogs that sell books. I'm sharing some of the catalogs here in the newsletter.

Full of Life, New Products Department, Johnson-Smith Company, 4514 19th Street Court E, Bradenton FL 34203-3799; 941-747-6645; Fax: 941-776-1834; 800-558-6967. Email: Web: Motto: Ideas for Active, Healthy Living. Books on website: Best of Boys Life, America's Most Wanted Recipes, Merck Home Manual, The Science of Winning at Slots, How to Avoid Falling, What's Your Poo Telling You, When I'm Gone, IQ Boosters, Younger Next Year, Tell Me What to Eat If I Have Acid Reflux.

Jung Seeds & Plants, Richard Zontag, President, J W Jung Seed Co., 335 S High Street, Randolph WI 53957-0001; 800-247-5864; Fax: 800-692-5864. Email: Web: Motto: Your complete home garden catalog. Since 1907, this family-owned company has supplied seeds, plants, bulbs, supplies, and gifts. Books in the spring 2011 catalog: The Joy of Pickling, Putting Food By, Jung's Centennial Cookbook, Mrs. Wages Home Canning Guide, 2011 Moon Sign Book, Carrots Love Tomatoes, The New Seed Starters Handbook, The Vegetable Gardener's Bible, The Ball Blue Book Guide to Preserving, Grow the Best Tomatoes, Stevia Naturally Sweet Recipes, Growing and Using Stevia, Gourd Art Basics.

Stonewall Kitchen, Jonathan King and Jim Stott, Founders, 2 Stonewall Lane, York ME 03909; 800-207-5267. Web: Primarily features various jams, crackers, and cookie mixes they produce. Their holiday 2010 catalog featured two Barefoot Contessa cookbooks: Back to Basics and How Easy Is That? They are the exclusive manufacturer of the Barefoot Contessa line of specialty foods. Note: They would have to want your product line in order to feature your book.

Willmann-Bell Catalog, Perry Remaklus, President, 11480 Robious Road #D193, P O Box 35025, Richmond VA 23235; 804-320-7016; Fax: 804-272-5920; 800-825-7827. Web: Motto: Publishers and booksellers serving astronomers worldwide since 1973.

Quotable Books
Inside me I've got: world peace, 2 rainbows, light from 4 stars, green stuff, milk, some dog hair, and a raisin. — Gwen Gardner, founder, Simply Chickie clothing

Note: I attributed the quote wrongly in the last issue. Brain fog, I guess. Also spelled raisin wrong. More brain fog. Alas.

Previous: magazine websites generate views / Book Marketing Q&A teleseminar / 5-Minute Marketing Tips / specialty booksellers / Tweets you can use / author success / mail order catalogs / Encyclopedia of Mental Imagery


Next: Clever retellings of old stories / 5-Minute Marketing Tips / specialty retailers / Tweets you can use / How to find the size of the market for your book / rewriting a news release / Parenting magazine wants your story


Ten Million Eyeballs

John Kremer

Welcome to the Book Marketing Tip of the Week back issue archive. You'll find many tips and resources to help you sell more books.

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